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~person:"Homburg, Christian"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
42
Konsumentenverhalten
42
Beziehungsmarketing
11
Relationship marketing
11
Theorie
11
Theory
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B-to-B-Marketing
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Homburg, Christian
Mohan, Mayoor
5
Casidy, Riza
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Brown, Brian P.
3
Bush, Alan J.
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Krafft, Manfred
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Rangarajan, Deva
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Adhikari, Atanu
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Anaza, Nwamaka A.
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Buvaneswari, P. S.
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Caigny, Arno de
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Chugh, Richa
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Cobelli, Nicola
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Confente, Ilenia
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Coussement, Kristof
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Ferguson, Jodie L.
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Gligor, David M.
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Johnston, Wesley J.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
3
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
4
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
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