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~type_genre:"Fallstudie"
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Brand image
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Journal of food products marketing
Premier reference source
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Harvard business review : HBR
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Imagery and consumption of wine : a Southern United States case study
Alonso, Abel Duarte
;
O'Neill, Martin A.
- In:
Journal of food products marketing
18
(
2012
)
4
,
pp. 306-324
Persistent link: https://www.econbiz.de/10009579851
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2
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
Saved in:
3
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
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