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~person:"Kahn, Barbara E."
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Consumer preferences
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Retail assortment
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Kahn, Barbara E.
Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
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Anderson, Kym
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Vandenbussche, Hylke
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Aw, Bee-yan
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Labeaga, José M.
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Manera, Matteo
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Reck, Daniel
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Legends in marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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2
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
3
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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