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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer preferences
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Konsumentenpräferenzen
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Bayes-Statistik
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Brand equity
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Eckert, Christine
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Islam, Towhidul
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Liu, Yi
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Louviere, Jordan J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Working paper / National Bureau of Economic Research, Inc.
18
Psychology & marketing
13
Discussion paper / Centre for Economic Policy Research
10
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
10
NBER Working Paper
10
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Faculty & research / Insead : working paper series
6
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
6
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
5
Working papers
5
Canadian journal of agricultural economics : CJAE
4
Discussion papers / CEPR
4
Environment and development economics
4
Forschungs-/Entwicklungs-/Innovations-Management
4
Journal of marketing theory and practice
4
SpringerLink / Bücher
4
AI impacts in digital consumer behavior
3
Designing and communicating experience
3
Higher School of Economics Research Paper
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of economics & management strategy : JEMS
3
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
3
Personality, design and marketing : matching design to customer personal preferences
3
Research
3
Applied economics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo working papers
2
Consumer culture theory
2
Department of Economics working paper
2
Discussion paper series
2
European journal of marketing : EJM
2
HEC Paris research paper series
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Land economics : applied research on environmental resources
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Marketing letters : a journal of research in marketing
2
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1
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
2
Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, Christian
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009569977
Saved in:
3
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
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