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~isPartOf:"Marketing management : a cultural perspective"
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Marketing management : a cultural perspective
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
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