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~type_genre:"Case study"
~subject:"Großbritannien"
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Search: subject_exact:"Verbraucherverhalten"
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1
Food retailing and sustainable development : European perspectives
Lavorata, Laure
(
ed.
);
Sparks, Leigh
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011906501
Saved in:
2
Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
3
The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
Saved in:
4
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
Saved in:
5
Consumer vulnerability and the transformative potential of Internet shopping : an exploratory case study
Elms, Jonathan
;
Tinson, Julie
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1354-1376
Persistent link: https://www.econbiz.de/10009702002
Saved in:
6
Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10012056432
Saved in:
7
Community relations and engagement
Kitchin, Paul
;
Lewis, Rob
- In:
Sport public relations and communication
,
(pp. 87-104)
.
2010
Persistent link: https://www.econbiz.de/10003948992
Saved in:
8
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
9
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
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