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~type_genre:"Case study"
~subject:"Markenführung"
~person:"Auer, Daniel"
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Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
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