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Critical perspectives on business and management
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
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Brand management ; Vol. 4
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Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 1
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Premier reference source
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Corporate brand and corporate reputation
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SAGE benchmarks in culture and society
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Harvard business review : HBR
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Theoretical and empirical perspectives in critical marketing studies
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
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Journal of food products marketing
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Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Research
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Strategic information systems ; Vol. 3
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Anthropology and business
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Building corporate identity, image and reputation in the digital era
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Contributions to management science
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Critical marketing : issues in contemporary marketing
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Developmental challenges in marketing research
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Digital and social media marketing : a results-driven approach
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Ethics, environment and social impacts
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European journal of marketing : EJM
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
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History of marketing thought ; Volume 3
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International journal of business innovation and research
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
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2009
Persistent link: https://www.econbiz.de/10003784485
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2
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
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