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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
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Brand management
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Brand extension
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Bauer, Hans H.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Akzente
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Gabler Edition Wissenschaft
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Europäische Hochschulschriften / 5
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Journal of advertising research
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Harvard-Business-Manager : das Wissen der Besten
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Direct store delivery : concepts, applications and instruments
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Industrial marketing management : the international journal for industrial and high-tech firms
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Longer lasting products : alternatives to the throwaway society
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Marketing : ZFP ; journal of research and management
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Case studies on MNCs in India
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Discussion paper / Centre for Economic Policy Research
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Gabler-Edition Wissenschaft
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Handelsforschung
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Trademarks, brands, and competitiveness
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Edition transcript
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European management journal
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Harvard business review : HBR
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International journal of innovation management
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International journal of retail & distribution management
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of economics & management strategy : JEMS
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Journal of marketing
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Journal of retailing and consumer services
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Marken- und Produktmanagement
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Neue betriebswirtschaftliche Forschung : Nbf
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Reihe: Marketing : MAR
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Research
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Schriftenreihe Logistik-Management in Forschung und Praxis
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Wissenschaftliche Beiträge / D
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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Produktdesign für Brand Extensions und Nachfolgeprodukte
Gierl, Heribert
;
Plantsch, Michael
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 207-221)
.
2008
Persistent link: https://www.econbiz.de/10003588573
Saved in:
2
Markenportfoliokonsolidierung in der Konsumgüterindustrie : why and how to kill a brand
Bauer, Hans H.
;
Exler, Stefanie
;
Schwerdtle, Christoph
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 299-310)
.
2008
Persistent link: https://www.econbiz.de/10003588687
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