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person:"Miskell, Peter"
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Brand management
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Consumer goods industry
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Konsumgüterindustrie
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Lieferantenmanagement
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Markenführung
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Unilever PLC <London>
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Miskell, Peter
Zentes, Joachim
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Bronnenberg, Bart J.
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Beissinger, Thomas
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Großpietsch, Jochen
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Marczak, Martyna
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Schlippenbach, Vanessa von
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Kopka, Udo
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Olbrich, Rainer
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Swoboda, Bernhard
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Breuer, Peter
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Buttkus, Michael
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Dellago, Verena
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Dubé, Jean-Pierre
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Eberenz, Ralf
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Gierl, Heribert
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Hoffman, Donna L.
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Keller, Wolfgang
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Kopalle, Praveen K.
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Kotzab, Herbert
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Otto, Andreas
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Perrey, Jesko
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Sänger, Frank
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Weng, Jens
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Bagchi, Bhaskar
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Behrenbeck, Klaus
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Berg, Maxine
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Chevalier, Michel
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Clayton, Tony
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Curatola, Giuliano
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Grüning, Patrick
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Huber, Frank
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Iacovone, Leonardo
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Inderst, Roman
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Kind, Hans Jarle
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Trademarks, brands, and competitiveness
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
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