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~isPartOf:"Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung"
~isPartOf:"Journal of advertising research"
~subject:"Mediensektor"
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Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
Journal of advertising research
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Handbuch Medienmanagement : mit 46 Tabellen
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Organisation und Personal : Festschrift für Rolf Bühner
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Das strategische Management von Medieninhalten : Gestaltungsoptionen für die langfristige Erfolgssicherung in Medienmärkten
Brack, Anke
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2003
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1. Aufl.
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