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Advertising in developing and emerging countries : the economic, political and social context
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
; …
- In:
The Rand journal of economics
47
(
2016
)
4
,
pp. 1029-1056
Persistent link: https://www.econbiz.de/10011665458
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2
Comparative advertising : disclosing horizontal match information
Anderson, Simon P.
;
Renault, Régis
- In:
The Rand journal of economics
40
(
2009
)
3
,
pp. 558-581
Persistent link: https://www.econbiz.de/10003877258
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