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~subject:"Meinung"
~person:"Muk, Alexander"
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Advertising effects
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ad believability
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attitude toward the ad
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Muk, Alexander
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Journal of promotion management : JPM
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
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