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person:"Barone, Michael J."
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Search: subject_exact:"Vergleichende Werbung"
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Barone, Michael J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
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