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subject:"Advertising industry"
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Search: subject_exact:"Vergleichende Werbung"
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Advertising industry
Vergleichende Werbung
163
Comparative advertising
127
Werbewirkung
61
Advertising effects
56
Werbung
52
Advertising
44
Deutschland
44
Consumer behaviour
35
Konsumentenverhalten
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Germany
28
USA
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Theorie
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United States
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Theory
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EU countries
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Wettbewerbsrecht
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Brand image
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Comparison
12
Markenimage
12
Vergleich
12
comparative advertising
12
Advertising regulation
11
Brand management
11
Markenführung
11
Werbebeschränkung
11
Wohlfahrtsanalyse
9
Signalling
8
Welfare analysis
8
Competition law
7
Kosten
7
Product quality
7
Produktqualität
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Costs
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India
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Indien
6
Markenrecht
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Marketing management
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Marketingmanagement
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Trademark law
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English
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Beard, Fred
1
Beard, Fred K.
1
Sirisagul, Kanya
1
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International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of historical research in marketing
1
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ECONIS (ZBW)
3
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1
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
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2
The US advertising industry's self-regulation of comparative advertising
Beard, Fred
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 369-386
Persistent link: https://www.econbiz.de/10009621253
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3
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
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