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type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Vergleichende Werbung"
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Comparative advertising
7
Vergleichende Werbung
7
Advertising effects
3
USA
3
United States
3
Werbewirkung
3
Comparison
2
Deutschland
2
Germany
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1
Advertising industry
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Pharmaindustrie
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Psychology of advertising
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Theorie
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Werbeplanung
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Werbepsychologie
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Graue Literatur
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Barigozzi, Francesca
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Barth, Klaus
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Beard, Fred
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Blower, Kyra
1
Esch, Franz-Rudolf
1
Fischer, Alexander
1
Helgert, Joseph P.
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Hsieh, Meng-hua
1
Jain, Shailendra Pratap
1
Li, Xingbo
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Peitz, Martin
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Posavac, Steven S.
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Sirisagul, Kanya
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Advertising in developing and emerging countries : the economic, political and social context
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsforschung
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International marketing ; Vol. 2
1
Marketing : metaphors and metamorphosis
1
Recent developments in antitrust : theory and evidence
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ECONIS (ZBW)
7
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1
Comparative advertising research : a review and research agenda
Hsieh, Meng-hua
;
Blower, Kyra
;
Li, Xingbo
;
Jain, …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 132-158)
.
2012
Persistent link: https://www.econbiz.de/10009349525
Saved in:
2
Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Helgert, Joseph P.
;
Zahradnik, Anne
- In:
Advertising in developing and emerging countries : the …
,
(pp. 287-311)
.
2011
Persistent link: https://www.econbiz.de/10009261703
Saved in:
3
Vergleichende Werbung
Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
Persistent link: https://www.econbiz.de/10003766147
Saved in:
4
Negative comparative advertising : when marketers attack
Beard, Fred
- In:
Marketing : metaphors and metamorphosis
,
(pp. 146-161)
.
2008
Persistent link: https://www.econbiz.de/10003746828
Saved in:
5
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
6
Comparative advertising and competition policy
Barigozzi, Francesca
;
Peitz, Martin
- In:
Recent developments in antitrust : theory and evidence
,
(pp. 215-263)
.
2007
Persistent link: https://www.econbiz.de/10003412797
Saved in:
7
Vergleichende Werbung zur Erhöhung der Werbeeffizienz in Industrie und Handel
Wiltinger, Angelika
;
Barth, Klaus
- In:
Handelsforschung
17
(
2003
),
pp. 193-211
Persistent link: https://www.econbiz.de/10001728877
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