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~type_genre:"Conference paper"
~person:"Schöttl, Katharina"
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
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Auswirkungen der Interaktionsinstrumente auf das Fanverhalten : Beeinflussung des viralen Fanverhaltens durch Modifikation der Interaktionsinstrumente
Schöttl, Katharina
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 69-82)
.
2016
Persistent link: https://www.econbiz.de/10011587880
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