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~person:"Mantrala, Murali K."
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Mantrala, Murali K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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Handbook of business-to-business marketing
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Handbook of marketing decision models
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Journal of marketing research : JMR
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The history of marketing science
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The journal of business & industrial marketing
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Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko
;
Hansen, Ann-Kristin
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
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