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~person:"Mantrala, Murali K."
~person:"Guenzi, Paolo"
~isPartOf:"California management review"
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California management review
Industrial marketing management : the international journal for industrial and high-tech firms
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Mastering the digital transformation of sales
Guenzi, Paolo
;
Habel, Johannes
- In:
California management review
62
(
2020
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10012309189
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