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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
Konsumentenverhalten
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Preismanagement
3
Pricing strategy
3
Einzelhandel
2
Retail trade
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coupons
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promotion
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Autoregressive-distributed lag model
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Deal proneness
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Queueing theory
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Dawra, Jagrook
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Horky, Alisha Blakeney
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Katyal, Kanupriya
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Maheshwari, Vaibhav
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Naragain Phumchusri
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Norvell, Tim
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Pandey, Neeraj
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Qiu, Chun
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Sirawich Chawanapranee
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Sirawish Srimook
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Warot Kosawanitchakarn
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Journal of revenue and pricing management
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
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ECONIS (ZBW)
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1
Decoding price promotions : a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook
;
Katyal, Kanupriya
- In:
Journal of revenue and pricing management
22
(
2023
)
4
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014326701
Saved in:
2
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
3
A framework and model to evaluate promotions : a restaurant cross-promotion in-market study
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011771178
Saved in:
4
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
5
Managing long queues for holiday sales shopping
Qiu, Chun
;
Zhang, Wenqing
- In:
Journal of revenue and pricing management
15
(
2016
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011441303
Saved in:
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