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Bagchi, Rajesh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
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2
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
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3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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