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Pricing and product positioning with relative consumer preferences
Inderst, Roman
;
Martin, Obradovits
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2022
Persistent link: https://www.econbiz.de/10012802964
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2
Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012040334
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3
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012179149
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4
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
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2015
Persistent link: https://www.econbiz.de/10011415089
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
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2013
Persistent link: https://www.econbiz.de/10010210731
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6
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
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2013
Persistent link: https://www.econbiz.de/10009726305
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7
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
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8
Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy
;
Markowitz, Sara
-
2011
Persistent link: https://www.econbiz.de/10009230280
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9
Customer capital
Gourio, François
;
Rudanko, Leena
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2011
Persistent link: https://www.econbiz.de/10009236427
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10
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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