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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~person:"Akbari, Mohsen"
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Beziehungsmarketing
B-to-B-Marketing
1
B2B salesperson performance
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Business-to-business marketing
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Customer value
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Kundenwert
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Lieferantenmanagement
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Verkaufsförderung
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coachability
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customer lifetime value orientation
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customer orientation
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dairy
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effective sales promotion
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sales experience
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Akbari, Mohsen
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Middle East journal of management : MEJM
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Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Akbari, Mohsen
;
Moradipour, Saeed
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012595002
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