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subject:"Beziehungsmarketing"
~isPartOf:"Campus für Unternehmer"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Beziehungsmarketing
Sales promotion
20
Verkaufsförderung
20
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
5
Brand management
5
Markenführung
5
Preismanagement
5
Pricing strategy
5
Werbewirkung
5
Brand
4
Markenartikel
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Prospect Theory
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Prospect theory
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Relationship marketing
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Advertising
3
Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Werbung
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sales promotions
3
Digitalisierung
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Digitization
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Emotion
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Marketing
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Rabatt
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Rebate
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pricing
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sales promotion
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Anchor-based promotion
1
Angebot
1
Behaviour
1
Bibliometrics
1
Bibliometrie
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Brand attitude
1
Brand image
1
Brand loyalty
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Loureiro, Sandra Maria Correia
2
Joseph, Joshy
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Mathew, Shawn
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Scherer, Hermann
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Sivakumaran, Bharadhwaj
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Campus für Unternehmer
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
9
International journal of retail & distribution management
4
Journal of business research : JBR
4
Company and customer relations
3
International journal of electronic customer relationship management : IJECRM
3
Journal of marketing research : JMR
3
SpringerLink / Bücher
3
International journal of logistics : research and applications
2
International journal of value chain management : IJVCM
2
Journal of business economics : JBE
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Strategic corporate communication in the digital age
2
The journal of applied business research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
1
Business horizons
1
CUDARE working paper series
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California management review
1
DVZ Praxis
1
ERIM report series research in management
1
European journal of marketing : EJM
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Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
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Grundwissen
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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ECONIS (ZBW)
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Das überzeugende Angebot : so gewinnen Sie gegen die Konkurrenz
Scherer, Hermann
-
2006
Persistent link: https://www.econbiz.de/10003238637
Saved in:
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