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subject:"Event marketing"
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Search: subject_exact:"Verkaufsflächennutzung"
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Event marketing
Ladengestaltung
454
Store design
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Consumer behaviour
351
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Einzelhandel
252
Retail trade
252
Beziehungsmarketing
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
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2
Exploring the everyday retail experience : the discourses of style and design
Pecoraro, Maria
;
Uusitalo, Outi
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
6
,
pp. 429-441
Persistent link: https://www.econbiz.de/10010469813
Saved in:
3
Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10009727089
Saved in:
4
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
Saved in:
5
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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