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~isPartOf:"Journal of marketing research : JMR"
~person:"Mantrala, Murali K."
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Mantrala, Murali K.
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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Handbook of business-to-business marketing
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Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
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