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~person:"Kauppinen-Räisänen, Hannele"
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Kauppinen-Räisänen, Hannele
Spence, Charles
9
Orth, Ulrich R.
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Michaelis, Peter
5
Velasco, Carlos
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Wansink, Brian
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Bortfeldt, Andreas
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Deng, Xiaoyan
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Qualitative market research : an international journal
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Packaging journey from retail to home : how the meaning of sustainability for colour transforms
Sekki, Sanna
;
Kauppinen-Räisänen, Hannele
; …
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 47-63
Persistent link: https://www.econbiz.de/10014484186
Saved in:
2
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
3
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
4
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
Saved in:
5
The impact of extrinsic and package design attributes on preferences for non-prescription drugs
Kauppinen-Räisänen, Hannele
- In:
Management research review
33
(
2010
)
2
,
pp. 161-173
Persistent link: https://www.econbiz.de/10003941365
Saved in:
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