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~subject:"Verpackung"
~isPartOf:"The journal of product & brand management"
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Verpackung
Consumer behaviour
4
Konsumentenverhalten
4
Packaging
4
Brand management
3
Markenführung
3
Brand image
2
Markenimage
2
Product design
2
Produktgestaltung
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Brand attitudes
1
Brand imitation strategy
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Copycat
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Creativity theory
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Handelsmarke
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Hedonic and utilitarian consumption
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Japan
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Package design
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Package similarity
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Packaging strategies
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Pakistan
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Private label choice
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Product standardization and adaption
1
Purchase intention
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Store brand
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Visual semiotics
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Griffin, William Glenn
1
Holmes, Gary R.
1
Khan, Huda
1
Lee, Richard
1
Lockshin, Larry
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Matos, Pedro Verga
1
Paswan, Audhesh
1
Qiao, Fei
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Vale, Rita Coelho do
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The journal of product & brand management
Journal of retailing and consumer services
13
Journal of business research : JBR
11
International journal of consumer studies
9
Multisensory packaging : designing new product experiences
8
Zeitschrift für angewandte Umweltforschung
8
EIU special report
7
International journal of production economics
7
Journal of retailing
7
Psychology & marketing
7
Special report / the Economist Intelligence Unit
7
European journal of operational research : EJOR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
4
European research studies
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing
4
Life-cycle management and trade
4
Logistics
4
Special report
4
The international review of retail, distribution and consumer research
4
Zeitschrift für Kommunalfinanzen : ZKF ; Haushalt, Kostenrechnung, Steuern, Gebühren, Beiträge, Entgelte, Kredite, Zahlungsverkehr, Vollstreckung
4
Betriebs-Berater : BB
3
Cleaner and responsible consumption
3
European journal of marketing : EJM
3
Forum Ware : internationale Zeitschrift für Warenlehre
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
3
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
4
Consumer reaction to new package design
Holmes, Gary R.
;
Paswan, Audhesh
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
Saved in:
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