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person:"Belk, Russell W."
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Belk, Russell W.
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Brands : interdisciplinary perspectives
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Journal of business research : JBR
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Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
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Supermarkets as libraries of postmodern mythology
Kniazeva, Maria
;
Belk, Russell W.
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 748-753
Persistent link: https://www.econbiz.de/10003984875
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