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~person:"Ahlheim, Michael"
~person:"Koppelmann, Udo"
~isPartOf:"Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle"
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Ahlheim, Michael
Koppelmann, Udo
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Diskussionsschriften / Universität Heidelberg, Wirtschaftswissenschaftliche Fakultät
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Design und Verpackung
Koppelmann, Udo
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
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(pp. 119-139)
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2007
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