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subject:"Verpackungsgestaltung"
~person:"Gallopel-Morvan, Karine"
~person:"Jaud, David A."
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Verpackungsgestaltung
Package design
2
Advertising
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Cigarette industry
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Consumers
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Food
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France
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Gallopel-Morvan, Karine
Jaud, David A.
Karmasin, Helene
3
Groth, Markus
2
Hawkins, Gay
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Hellström, Daniel
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Journal of business research : JBR
1
Journal of consumer behaviour
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ECONIS (ZBW)
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
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