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~person:"Mizera, Sue"
~subject:"Markenführung"
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If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
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