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~person:"Hudetz, Kai"
~person:"Yan, Ruiliang"
~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
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Journal of business research : JBR
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Ausgewählte Studien des ECC-Handel
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Annals of operations research ; volume 244, number 2 (September 2016)
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E-Commerce im Handel : Status quo und Perspektiven
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E-business applications for product development and competitive growth : emerging technologies
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International journal of e-business research : an official publication of the Information Resources Management Association
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Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
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