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person:"Swoboda, Bernhard"
~person:"Sigué, Simon Pierre"
~subject:"Advertising scheduling"
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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