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~subject:"Marketing management"
~isPartOf:"Paradigm : the journal of Institute of Management Technology"
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2002-2009
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Paradigm : the journal of Institute of Management Technology
Marketing mix decisions : new perspectives and practices
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Handbook of marketing
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Indian journal of agricultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Promotional mix and corporate performance : an empirical study
Sidhanta, Somroop
;
Chakrabarty, Anindya
- In:
Paradigm : the journal of Institute of Management Technology
14
(
2010
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10009304848
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