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subject:"Werbewirkung"
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Werbewirkung
Vertriebskosten
234
Distribution costs
174
Theorie
63
Theory
61
Kosten
48
Marketing
28
Deutschland
26
USA
24
United States
21
Germany
19
Marketing management
17
Marketingmanagement
17
Produktivität
15
Vertrieb
15
Controlling
14
Export
14
Kostenrechnung
14
Physical distribution
14
Welfare analysis
14
Wohlfahrtsanalyse
14
Cost accounting
13
Management control
13
Productivity
13
Außenhandel
12
Developing countries
12
Entwicklungsländer
12
Foreign trade
12
Inventory model
12
Lagerhaltungsmodell
12
Pareto efficiency
11
Pareto-Optimum
11
Agraraußenhandel
9
Armutsbekämpfung
9
Costs
9
Export price
9
Exportpreis
9
Handel
9
International agricultural trade
9
Kaufkraftparität
9
Ländliche Armut
9
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5
Book / Working Paper
1
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Aufsatz im Buch
4
Book section
4
Article in journal
1
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1
Hochschulschrift
1
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English
4
German
2
Author
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Burkhardt, Thomas
1
Conchar, Margy P.
1
Crask, Melvin R.
1
Henn, Burkhard
1
Menon, Anil
1
Powers, Todd M.
1
Strydom, J. W.
1
Tustin, Deon Harold
1
Witt, Martin
1
Wyner, Gordon
1
Zinkhan, George M.
1
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Marketing mix decisions : new perspectives and practices
2
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
KulturKommerz
1
Marketing-mix strategies - product strategy and promotion strategy
1
South African journal of economic and management sciences
1
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ECONIS (ZBW)
6
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1
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa
Tustin, Deon Harold
;
Strydom, J. W.
- In:
South African journal of economic and management sciences
6
(
2003
)
3
,
pp. 627-642
Persistent link: https://www.econbiz.de/10001924406
Saved in:
5
Neuere Ansätze der Planung und Kontrolle von Marketing-Maßnahmen im Online-Banking
Burkhardt, Thomas
;
Henn, Burkhard
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 379-396)
.
2002
Persistent link: https://www.econbiz.de/10001679220
Saved in:
6
Kunstsponsoring : Gestaltungsdimensionen, Wirkungsweise und Wirkungsmessungen
Witt, Martin
-
2000
Persistent link: https://www.econbiz.de/10001480809
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