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~person:"Agnihotri, Raj"
~person:"Mallin, Michael L."
~subject:"Brand image"
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Brand image
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Agnihotri, Raj
Mallin, Michael L.
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Journal of marketing theory and practice
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The journal of personal selling & sales management : JPSSM
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The journal of product & brand management
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A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification
Mallin, Michael L.
;
Gammoh, Bashar S.
;
Pullins, Ellen
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011771042
Saved in:
2
Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
Saved in:
3
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Saved in:
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