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person:"Meffert, Heribert"
~subject:"Brand management"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
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