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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Demystifying disruption : a new model for understanding and predicting disruptive technologies
Sood, Ashish
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 339-354
Persistent link: https://www.econbiz.de/10009006827
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2
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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