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Computerspiel
5
Video game
5
New product development
2
Produktentwicklung
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Bundling strategy
1
Competitive strategy
1
Computer
1
Demand
1
Digital platform
1
Digitale Plattform
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Innovation
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Leistungsbündel
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Marketing management
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Marketingmanagement
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Nachfrage
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Network economics
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Netzwerkökonomik
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Price discrimination
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Product life cycle
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Produktlebenszyklus
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Selling
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Software
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Franses, Philip Hans
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Binken, Jeroen L.G.
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Eggers, J. P.
1
Fok, Dennis
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Hernandez-Mireles, Carlos
1
Hernández-Mireles, Carlos
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Mireles, Carlos Hernández
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ERIM report series research in management
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
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Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
2
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
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3
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
4
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721329
Saved in:
5
When should Nintendo launch its Wii? : Insights from a bivariate successive generation model
Franses, Philip Hans
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003338095
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