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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Eppmann, René"
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Journal of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing : ZFP ; journal of research and management
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Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
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