//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~person:"Burmann, Christoph"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Video game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Automotive industry
1
Brand management
1
Computerspiel
1
Daimler AG
1
Deutschland
1
Germany
1
Kfz-Industrie
1
Markenführung
1
Product Placement
1
Product placement
1
Video game
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
1
Fallstudie
1
Hochschulschrift
1
Language
All
German
1
Author
All
Burmann, Christoph
Ante, Lennart
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bleize, Daniëlle N. M.
1
Chapa, Sindy
1
Diegel, Marius
1
Eastin, Matthew S.
1
Fiedler, Ingo
1
Hernandez, Monica D.
1
Hoose, Fabian
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Lorenzon, Kristian
1
Mühlbach, Cordelia
1
Nelson, Michelle R.
1
Neus, Florian
1
Nimmermann, Frederic
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Russell, Cristel Antonia
1
Sauer, Annika
1
Schimmelpfennig, Jörg
1
Song, Doori
1
Steinmetz, Fred
1
Teichert, Thorsten
1
Terlutter, Ralf
1
Tuten, Tracy L.
1
Varan, Duane
1
Waiguny, Martin K. J.
1
Wegener, Katrin M.
1
Yoo, Seung-Chul
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Journal of marketing communications
Research
Innovatives Markenmanagement
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->