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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Australasian marketing journal
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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European journal of marketing
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European journal of marketing : EJM
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Handbook of research on effective advertising strategies in the social media age
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Innovatives Markenmanagement
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International journal of electronic marketing and retailing : IJEMR
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International journal of services technology and management
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International journal of sports marketing & sponsorship
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International journal of trade and global markets
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Journal of Indian business research
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Journal of consumer behaviour
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of organizational computing and electronic commerce
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Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management research review
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Mobile Business : vom Geschäftsmodell zum Geschäftserfolg - mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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