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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Film"
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International journal of industrial organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
4
Applied economics
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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KulturKommerz
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Marketing letters : a journal of research in marketing
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NBER working paper series
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The journal of media economics
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Australasian marketing journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of arts management
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Journal of global fashion marketing : JGfM
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Routledge interpretive marketing research
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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ANU working papers in economics and econometrics
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American economic journal : a journal of the American Economic Association
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Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
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1
An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Wei, Liyuan
;
Yang, Yupin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 888-906
Persistent link: https://www.econbiz.de/10013399648
Saved in:
2
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
3
Piracy and box office movie revenues : evidence from Megaupload
Peukert, Christian
;
Claussen, Jörg
;
Kretschmer, Tobias
- In:
International journal of industrial organization
52
(
2017
),
pp. 188-215
Persistent link: https://www.econbiz.de/10011820273
Saved in:
4
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
5
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
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