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~isPartOf:"Working paper / Harvard Business School, Division of Research"
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Film industry
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Filmwirtschaft
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USA
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United States
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Advertising
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Betriebliche Wertschöpfung
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Bewertung
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Celebrity endorsement
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Celebrity-Werbung
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Working paper / Harvard Business School, Division of Research
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
19
Journal of business research : JBR
17
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Journal of marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Creative industries and developing countries : voice, choice and economic growth
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Journal of promotion management : JPM
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SpringerLink / Bücher
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Trade information bulletin
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Kom / Kommission der Europäischen Gemeinschaften
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Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
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Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
Tourism management : research, policies, practice
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Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
-
2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
2
The motion picture industry : critical issues in practice, current research & new research directions
Eliashberg, Joshua
;
Elberse, Anita
;
Leenders, Mark A. A. M.
-
2006
Persistent link: https://www.econbiz.de/10003369566
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3
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
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2005
Persistent link: https://www.econbiz.de/10003369750
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4
Critiquing the critics : an approach for the comparative evaluation of critical schemas
Hsu, Greta
;
Podolny, Joel M.
-
2003
Persistent link: https://www.econbiz.de/10001853969
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