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Computerspiel
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Video game
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Freizeitverhalten
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Internet
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Online-Marketing
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Chen, Ja-shen
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The service industries journal
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
SpringerLink / Bücher
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
3
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1
Consumer-based leisure constraint for online gaming
Chen, Lily Shui-lien
- In:
The service industries journal
33
(
2013
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009702921
Saved in:
2
An examination of the effects of virtual experiential marketing on online customer intentions and loyalty
Luo, Margaret Meiling
;
Chen, Ja-shen
;
Ching, Russel K. H.
; …
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2163-2191
Persistent link: https://www.econbiz.de/10009299049
Saved in:
3
An acceptance model for an Internet protocol television service in Korea with prior experience as a moderator
Choi, Hun
;
Kim, Youngchan
;
Kim, Jinwoo
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1883-1901
Persistent link: https://www.econbiz.de/10008760002
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