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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Twitter"
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Twitter
Viral marketing
24
Virales Marketing
24
Consumer behaviour
19
Konsumentenverhalten
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Social Web
11
Social web
11
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
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Word of mouth
5
Online retailing
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Online-Handel
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Brand management
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Customer engagement
3
Customer integration
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Kundenintegration
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Markenführung
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Brand image
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Customer satisfaction
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Electronic word of mouth
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Film industry
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Filmwirtschaft
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Kundenzufriedenheit
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Leistungsanreiz
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Markenimage
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Marketingmanagement
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Movies
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Performance incentive
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Social capital theory
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Hennig-Thurau, Thorsten
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Sanchez, Joaquin
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Unnava, Vasu
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Journal of the Academy of Marketing Science
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business horizons
1
CESifo working papers
1
Cogent business & management
1
Computational and mathematical organization theory
1
Discussion papers / CEPR
1
Economics letters
1
Electronic commerce research
1
Finance research letters
1
Hamburg discussion paper in international economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems management
1
Information systems research : ISR
1
Information technology and management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of business information systems : IJBIS
1
International journal of information systems and change management : IJISCM
1
International journal of management practice : IJMP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International review of economics & finance : IREF
1
International review on public and non-profit marketing
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of innovation & knowledge : JIK
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
3
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
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