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~person:"Dwivedi, Yogesh Kumar"
~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Viral marketing
11
Virales Marketing
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Consumer behaviour
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Social Web
6
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Online retailing
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Online review
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Online-Handel
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Word-of-mouth
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eWOM
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Dwivedi, Yogesh Kumar
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Journal of business research : JBR
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Journal of retailing and consumer services
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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2
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
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