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~subject:"Markenführung"
~type_genre:"Aufsatzsammlung"
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Variants of variance : the information utility of brand buzz dispersion
Fischer, Stefan
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2021
Persistent link: https://www.econbiz.de/10013172397
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Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
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)
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2015
Persistent link: https://www.econbiz.de/10010425982
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