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~type_genre:"Fallstudie"
~subject:"Kfz-Industrie"
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Kfz-Industrie
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Virales Marketing
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2007
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Handbook of research on integrating social media into strategic marketing
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PR-Kampagnen
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja
- In:
PR-Kampagnen
,
(pp. 121-129)
.
2011
Persistent link: https://www.econbiz.de/10009306378
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